Content Marketing is all about creating and distributing content that engages and attracts a targeted audience, while encouraging them to take action which is profitable to a business.
Content marketing is known by many names:
- Inbound marketing
- Corporate journalism
- Branded media
- Native advertising
- Customer publishing
The basic idea behind the marketing strategy remains same.
Use of Content Marketing:
In today’s date no one buy a product passively just by watching its advertisement on billboard. They research about the product and compare with similar products, read the review by experts, even enquire between the social circles, before taking the decision. The relationship between consumers and businesses is changed with the growth of social networks, internet & mobile technologies.
If you want to earn the trust of the customers and influence their buying decisions, business has to rethink about the traditional marketing strategies and channels.
Here Content Marketing plays a vital role. It helps business to attract consumer’s attention by highlighting and promoting the key features of the product.
Content Marketing Strategy:
Before creating a content marketing strategy you must set the goal first.
The goal must guide you in the right direction to take steps towards creating appropriate strategy to market your business.
For eg. What are you trying to achieve with your content? Is it more subscribers to your blog? Or is it traffic acquisition? Or maybe, you want certain sales pages of your website to convert?
3 Steps towards generating the content marketing strategy:
- Understanding your customers: When you want to create a content marketing strategy, finding out about your audiences and their needs is the most important task. Identifying your target audience is the easy part. The more challenging for a business is to understand the problems of its customers. Once you grasp the problems of your consumers and understand their requirements, you would be able to come up with perfect solutions to cater to those particular requirements.
- Building your brand message or story: You must create a brand message or the story witch will attract your customer. It must contain the points with customers can connect.
- Defining the content you want to create: You must be specific about the content which will be display on behalf of your business.