Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. Mobile marketing is similar to electronic advertising and uses text, graphics and voice messages
1) Mobile Application – Mobile Application will help to increase in sales. This will force businesses to start using mobile apps. More and more businesses will create apps to increase sales and to engage with their customers at a personal level. Mobile applications will be increasing year after year for the next few years.
2) Mobile site speed Matters – Websites that load faster earn more traffic. Optimize your brand’s website, Focus on mobile speed which will help your brand to delivers a best-in-class consumer experience and rank well in mobile searches.
3) Live-Streaming is a Huge Mobile Opportunity- Live streaming is all set to broadcast more brands in real time to a huge group of the target audience over the internet. Mobile marketing trends of 2018 have come up with an improvised and highly innovative face of Live Streaming. Live streaming has become a very important part of the business strategies, and more creative live streaming ideas are on way via mobile app marketing trends of 2018. Brands like Facebook and Instagram are the biggest examples of Live streaming They have been actively using the live streaming to reach the target users.
4) Location-based Marketing – With the help of Mobile device’s location the Location-based marketing (LMS) works on. Location-based marketing is direct marketing. LMS offers you the deals or offers from a nearby business.