Digital marketing is not a rocket science to learn digital, It is just when we do marketing online using digital devices like computers laptops, tabs, and mobiles, we call it digital marketing. The main objective of digital marketing is to create brand awareness among the group of target customers. To increase the transmission, with the target customers, we use online advertisements; which is a part of digital marketing. Digital marketers must measure the ROI (Return on Investment) of the various campaigns launched and must analyze which campaign resulted in highest ROI.
People normally have a knowledge about digital marketing that they have technical knowledge about web designing and development to do digital marketing. But in reality, all that they need is to understand how marketing works and also they have to understand how to implement various marketing strategies over the internet using different platforms like social media, SEO, email, advertising and many more platforms. A maximum number of people using the internet nowadays, Digital marketing spending is booming and growing year over year. In last quarter of the year 2014, With a record $14 billion marks for internet advertising businesses understand the value of digital mediums boosting their bottom line. The Interactive Advertising Bureau (IAB) said that mobile advertising grew 76% year-over-year from 2013 to 2014, the biggest growth segment 3%, but search remained the largest overall advertising segment by far with a spend of $18.4 billion in 2014 or 38% of the overall share. That was followed by social media advertising, with 57% growth. Search revenues grew only 3%, but search remained the largest overall advertising segment by far with a spend of $18.4 billion in 2014 or 38% of the overall share.
Digital marketing has formed an enormous career path, digital marketing can infinitely diverse, embryonic and give a capable path to future and has opened a door of opportunities. Digital marketing is attracting entrepreneurs, and even traditional businessmen and women to look for a career change.
You get full space from digital marketing according to your inclination and interest in diverse profile. And the best way to gives you a good future, whether your passion lies in PPC, social media, affiliate marketing, copywriting, content management, analytics, mobile app development, or graphic design – there’s really a great opportunity waiting for you.
There is a lot of option in digital marketing profile and lots of careers that fit your choice. But before you take the things forward and dive in, you must understand the see the requirements, advantages, and drawbacks of getting into it. Talking about the top leading job portals in India, over 8 lac jobs are waiting for the digital marketers. Nowadays in India, everyone connected with the internet and Indian digital industry is on a boom and has shown a cosmic growth since the last 3-4 years and that is a huge number. But it is a bitter truth of the industry that it is lacking in the trained professionals. Lack of knowledge and training is a huge hindrance in front of the digital industry. People actually having less knowledge about Digital marketing because they are not taking the initiative into it.
The opportunities are vast but the professions are limited. In this case, they require more digital professional people, institutes are coming forward to increase their helping hand to the people interested to make their career in digital marketing. And the digital marketing is the place where you can actually come under the mindset of people because nowadays people are too much attached to their mobile and internet.
If we talk about the job opportunities in the industry, there are various fields of specialization including content marketing, SEO marketing, (SMM) social media marketing and much more lots of the Social platform which has opened a channel for the employee from a fresher level up to the professional level, who are willing to enter the thriving world of digital marketing and start from the bottom to top level of digital marketing levels.
The beauty of a career within this industry is that it is ever-changing and you will NEVER stop learning. Hence, it is important to choose best digital marketing institute. At Digible, we will help you in making your dreams come true. We provide Industry-oriented digital marketing courses in Thane for working professionals, senior executives, business owners, aspiring trainers as well as for freshers!