Have you noticed a decline in your Facebook organic reach?
With some changes to Facebook’s news feed algorithm, you’re facing increased competition to get your content in front of your fans. Here are some ways to increase your facebook organic reach.
1. Create Engaging Content
Create good, quality content that people actually want to see and increase engagement with your fans. Re-share old content that is highly beneficial to reach different audiences within a short span of time. Make sure the content is relevant to your audience.
2. Publish Evergreen Content
Facebook ‘likes’ are the most popular forms of user engagement. Comments and shares are also an important aspect of social engagement. It has been observed that comments and shares of post engagement increase by 16 percent year over year and 40 percent quarter over quarter. However, this is only possible when viewers see the latest news or content based on current trends. So experiment with new styles of content for your audience.
3. Publish With Purpose
You should never publish content just for the sake of updating your Timeline—this applies to any social network, not only Facebook. Instead you should focus on creating content that fulfills your business objectives. The updates you post need to add value in some way, whether they’re educational, entertaining or conversational.
4. Post at Off-peak Hours
During times when fewer people are sharing content on Facebook, your chances of getting noticed are higher. You can try posting at different times, depending on when your fans are online.
Go to your Facebook Insights to check out when your fans are logged into the network. Then choose the hours when the majority of your fans are online and your competitors aren’t posting. With Facebook Insights, you are better equipped to see who your posts are reaching. Look at age, gender and location to make sure you are reaching the people you want to reach. Facebook Insights can reveal which content is working for the audience you are trying to target.
Facebook organic reach has gradually declined for many business pages. Use the tips above to maximize your Facebook reach and organically create your fan base.