The future of digital marketing in India

India is emerging as a digital outsourcing hub for diverse services including online advertising, social media, and website design.
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At present, it is being found that the internet has completely changed the way in which people used to purchase required items and products and even the way different companies sell their services and products. Starting from computers to mobile phones, shoes to clothes, electronics to books, a large number of people are turning to the use of the internet for the purchase of different services and products. The rise in the use of internet has resulted in the development of online businesses which have created job opportunities for the people. The increased access to the internet has been possible with a reduction in prices with everyone being able to afford a smartphone. This has resulted in the growth of internet users in the last decade.

The growth is complemented with the availability of latest technology and the change in the trends amongst the students, those who graduate from Computer Science background possessing enough skill set on basic computer applications, choose to get trained for web-designing and app development are upbeat on appointment for any E-Commerce firm.

The huge penetration for digital marketing is pushing most of the firms to go on hiring spree concentrated towards informing special teams for both online marketing and social media, marketing. During the recent campus recruitment by IT majors like Wipro Technologies & Tech Mahindra, there’s a constant demand for web designers, application developers, Cloud computing, mobile computing and social analytics.

On the flipside, the mere presence of professional training institutes in various cities is hampering the career prospects of the students, who are interested in shaping up their career in E-Commerce platform. Most of the technical colleges offer basic studies in computer applications and create a vacuum for students in getting trained for professional studies. Despite these hurdles, there are few technical colleges that are offering professional training for the students at an exuberant fare, which leads students to either drop out the plan of getting trained or switch to others career prospect. Most of the academicians are urging the technical colleges to revamp their course study from offering basic studies to professional studies to make the training environment competitive and economical.

The booming Indian Economy, post the global recession is making the country to move forward from being a traditional market-based economy to a digital market economy, opening doors for many aspiring students to choose digital marketing as a primary career.


The digital marketing industry carries a worth of $68 billion. There has been a considerable rise in advertising through tablets and mobile phones and this rise has resulted in the high demand of skilled professionals in the field of digital marketing. Other industries in India are found struggling with growth rates of 5% to 10% while the digital marketing industry in the country is booming with a growth rate of 40%.

It has been estimated that digital marketing will be offering around 1.5 lakh jobs in the year 2017. This number would also include different varieties of job profiles in digital marketing space like analytics and technical.

In countries such as Canada, US and UK, e-commerce is already an established market. In these countries, the effective use of SEM and SEO technologies are being practiced since many years. The off- shoring of digital marketing requirements have also started in India and with an increase in demand, there has been a huge rise in the number of digital marketing firms. As this field has great demand at international and national levels, a decent growth in career opportunities in digital marketing field can well be expected. There was a recent announcement from NASSCOM or The National Association of Software and Services Companies are promoting the digital advertising and e-commerce companies of India. In the European and US markets. The step taken by NASSCOM shows the importance of creating career opportunities in  E-commerce market.

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