Voice search optimization is the process of improving your pages to appear in voice searches. When a business optimizes voice search, you improve the way people do verbal searches. Voice search optimization gives you the opportunity to have your pages appears on top on a voice search device.
People do voice search when they ask questions to google, Siri or Alexa. Where they search for the answer which is a perfect fit for the user's query.
A voice search optimization plan important for your brand/business. Nowadays more people are using these devices so you should invest in this strategy to reach those people mainly when you are working/operating your business locally, half of the population is using voice search to find out their nearby located business.
I have covered some points which explains why Voice Search is important.
1.MORE THAN 50% OF POPULATION USED VOICE SEARCH.
Smartphone user uses voice search device to find information, product,
Etc. According to google 20% of adults use mobile voice search, 30% of queries on smart phones are voice search based. Therefore you invest in voice search in order to attract people who are looking for business like you.
2.VOICE SEARCH WILL BOOST IN COMING YEARS.
Voice search will keep growing and might become a popular and primar search of the people. As much as it gets popular and people get friendly to it they will start using it more which will result in more queries on voice search, hence to reach this people voice search optimization is necessary.
3.FOLLOW BEST SEO STRATEGY
Search Engine Optimization is the process of taking your business online and optimizing it effectively so that search engines show it to the top of the page when someone searches for something that is related to your product or services. Seo helps you improve your quality or quantity of your content/website traffic,which indirectly helps you rank better on the search engine.
4.OPTIMISE YOUR WEBSITE
Most the voice search takes places on mobile devices, make sure you improves your quality of the website so that mobile users can easily access to your website, it should be mobile friendly. Make sure your website is optimise in the way that it can easily load in any devices user search on.
5.ALWAYS PROVIDE USER RELEVANT ANSWERS
Always focus on giving what is actually asked by the users, this will indirectly make users find your website useful and relevant. Buy doing this you are increasing the chances of being on good rank on search engine result page.