Who doesn’t like to win and receive gifts- That’s exactly the case, People love the idea of getting something for nothing. Marketers are using this love for anything free to spread the word about products, find new customer and increase brand awareness which eventually leads to increase in sales. From free books on Amazon to free samples in grocery store, giveaway marketers makes product free for a time in order to increase sales in future.
Consumers want instant gratification, happy, feel-good emotions and a chance to win at something. By building a giveway that meets those needs, companies see significant results. For example, a Tailwind study proves, “Instagram contests get 3.5 time as many likes and 64 times more comments on average than regular posts.” This type of engagement delievers several benefits for companies, such as :
- Community Building
- Brand Awareness
- Increased Sales and Subscribers.
Creating a giveaway involves more than picking a prize. A solid strategy starts with pre-planning,
enlists the help of giveaway makers and emphasizes promotion. Let’s consider the below points for delievering the best result.
- START WITH A CONCISE GOAL.
Before choosing the audience, pick a prize or create a giveaway, you need an objective. Different business goals include increasing email list and boosting brand awareness. Utilizing social media following by running a contest or giveaway in which fans enter by giving their email address. Thus, this helps to get a new leads and improve brand engagement and visibility tenfold.
- SET A DEFINED TIME FRAME.
Providing consumers with a definite starting and ending date, including an extra time like 11: 59 PM Eastern. This eliminates questions about when the last entry is collected, Plus it appeals to the scarity and fear of missing out mindset which piques intrest in the giveaway.
- REVIEW RULES ON EACH SOCIAL PLATFORM.
Not only does each social network specify rules for contests, but the terms you mention have different meanings. Before publishing the giveaway, review current rules on all social media sites. Then, inspect campaign’s language to ensure that you’re using the correct terms.
- CHOOSE PRIZES THAT COMPLEMENT YOUR BRAND.
Jay Baer, the founder of convince and convert explains, “The best contests have prizes that tie directly back to the company itself.” Instead of picking any old prizes, choose one that increases brand awareness, so entrants associate the award with what your company sells or whom you serve.
- PLAN A PROMOTION STRATEGY.
It’s impossible to meet your giveaway goals without developing a plan for promoting your giveaway. “If you plan to host a facebook giveaway, then share the link in your newsletter, blog about it, share it on twitter and instagram along with any other social channel. Doing so ensure that you’re following the best practices which please the algorithms and increase your impressions.
- DEVELOP A POST-GIVEAWAY PLAN.
Don’t stop promoting once the contest ends. Instead, use the opportunity to boost brand awareness by showing the human-side. Also, you have put a lot of time and energy into getting people to participate in your giveaway, and you now have a winner. Let the world know that a real person has actually won!
A successful giveaway requires a well- thought out plan that aligns with your goals and brand. For the ultimate ROI, combine the right:
Talking about the benfits of Giveaway, It not only maximize brand awareness but also improves the bottom line of the product. Here are few benefits of giveaway listed down.
- GIVEAWAYS CREATES LASTING IMPRESSION :
Whenever we spend on commercials, magazines and newspapers advertisements, Facebook Ad’s, etc…, we are ought to pay per impression. While, this may results in sales, they convert at very low rates and definitely don’t make a lasting impression. Impressions are made when the items are given and they stick around longer than just about any advertisement. Hence it is significant to find the right product and pair it with the right branding and benefit from countless impressions with the users and anyone in visual range.
- GIVEAWAY MAKE MEMORIES :
Giveaway helps to emerge a relationship between a host and the receiver. Hosting a giveaway always plays a memorable part, as a giver has to go through multiple steps and on the other hand the receiver looking forward to be fortunate enough to win the prize. In the other words, we can also say that Business cards have a time and a place, but if you’re looking extended your brand visibility, low-cost promotional items are memorable and anchor recipients to your message.
- GIVEAWAYS BUILD BRAND LOYALTY :
Giveaways are an investment in your customers. And your customers feel the love. It’s part of what keeps them coming back. Whether you’re a new company, small business, or larger entity, the brand benefits of promotional giveaways go well beyond basic advertising as they inspire loyalty…..and that’s priceless.
- GIVEAWAY GENERATE NEW BUSINESS LEADS :
Free promotional products can be used to network and open the door for great conversations. Whether we’re looking to develop a new business relationship or we want to solidify a relationship with an existing client, giveaways open the door to the possibility.
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- GIVEAWAYS INCREASE SALES :
No dought, giveaway helps in increasing the sales. Firstly, viwers are often excitied to try out the brand in the form of gift they receive. Their first impression always results in trying out more of these plus they also do recommend the same which eventually benefits the brands and increase the sales.
Thus, Giveaway is a smart way to gain a new customer. If one wants to create a contest that is desirable to the target audience and make it easy to enter; this will surely give the opportunity to grab the attention of new consumers and earn a potential forever customer.
Let’s take a smart step in this Digital Marketing Era by Joining hands with Digital Marketing Eyecatchers. :