Structured snippets are the extension on your ads. It provides additional information and highlights the important characteristics of the product and services that are different from their competitors.
The basic goal is to put on more information about your business and draw in potential customers. Snippets are grey text that is at the end of every single ad providing more details of the business. They are similar to call-out extensions but just non-clickable text. To create a structured snippet, you have to set a header and add a minimum of 4 to 10 values that fall under the set header. There are predetermined header categories provided which are as follows:
- Degree programs
- Featured hotels
- Insurance coverage
- Service catalog
5 reasons you must have structured snippets.
- Screen supremacy: -
Structured snippets will increase the amount of space your ad occupies on the search engine page result. This will make the effect of pushing the other results down the page. It will draw the attention of the customer to your result rather than the competitor’s result. Seeing the snippet information relatable to what they are looking for, it might make them click through for further engagement with you.
- More information: -
Structured snippets help the campaign manager the ability to highlight your products and services and other information about your business that may help the customer to visit your website. Think of it as of plus point, by adding snippets, you get extra space so that you can add more business details to show.
- Quality score: -
By adding more information through snippets increases the ad relevance and click-through rates. This will lower the chance of the customer bouncing as they might see the relevant and more information on your business page. The amount of information in your snippets, the higher the visits and engagement. The more visitors to your page will increase the visibility of your page and may improve our return on investment
- Enhanced Ad performance: -
Since the search engine algorithms choose to show ads with the highest chances to generate clicks. Since the ads with structure have more information for the user. It gives more and more people the reason to click and check your business page.
- Better leads: -
Structured snippets have more information and a preview of your page which gives them an idea of the product and services you provide. And by finding the relevant information of their search, it will result in clicking more on your page and increase engagement.
With all this, make sure your header and the values match. Carefully follow all the requirements when matching the header and the values. Add multiple header and relevant values so it shows multiple options. Do not include what is prohibited. With structured snippets, you can highlight aspects of your product or service. The extension includes one of several header options and a list of items.