5 types of Instagram Ads and How to advertise on Instagram


5 types of Instagram Ads and How to advertise on Instagram

Do Instagram ads work? How do you set up an Instagram ad? What type of Instagram ad shall we use? What is the impact of each ad? These are the most common questions people have in their mind when it comes to Instagram ads.

In this blog, we have tried to cover all of the above points for freshers and experts alike.

Types of Instagram Ads

  1. Story Ads

Instagram Stories Ads allow you to insert a short advertisement between users’ stories. The ads fit the format of a story, keeping the user experience consistent and the flow uninterrupted.

The ad can be composed of either a single photo or a video up to 15 seconds long and allows you to target various business objectives, such as brand awareness, website sales, etc. The ads can be easily skipped by tapping once on the screen. So it is very much necessary to make your ad more engaging & attractive.

  1. Photo Ads

This is the most common type of Instagram ads used by the brands across the globe. Photo ads allow you to showcase your products & services through promoting compelling photo. The photos have to be of square format.

The additional details that should be taken care of are:

  • File type: .jpg or .pang
  • File size: Max 30 mb.
  • Image width: Minimum of 600 pixels.
  • Image ratio : Between 4:5 to 16 :9
  • Hashtag Number: 20 maximum (*you can add additional in the comments)
  1. Video Ads

Video ad gives us same visually immersive quality as photo ads, but with features of sound and motions which can bring your ad to life. The videos that you choose to promote has to be in square format or landscape and the maximum time limit is 60 seconds. While most video files are supported by Instagram, but using H.264 compression, fixed frame rate square pixels stereo AAC audio compression at 128kbps+ and progressives scan is recommended.

The additional details that should be taken care of are:

  • Video Resolution: 1080 x 1080 pixels (at least)
  • Maximum file size: 4GB
  • Video Ratio: 4:5 minimum,16:9 maximum
  • Video Duration: 60 seconds maximum
  • Hashtag Number: 20 maximum (*you can add additional in the comments)
  1. Carousel Ads

Carousel ads allows you to show case your products & services through promoting number of photos in a single ad. This ad allows your target audience to swipe through additional photos and videos. You can display up to 10 pictures or videos or combination of both in this ad. The requirements for size and context of the images and videos are same as the Photo ad & the Video ad.

  1. Collection Ads

The collection ad format on Instagram, helps people to discover as well as browse through his ad is visual and immersive as well. This as format lets you showcase your wide range of products and your brand in feed and give customers a seamless post-click experience to browse you products. Collection ad allows you to showcase three products along with one main image. This type of ad on Instagram can only be included in new campaigns and only through new posts.

How to advertise on Instagram?

  1. Within the App: If you have a business profile, Instagram allows you to run ad from within the app itself. Generally, you can select from the posts that you have already posted and then click on the promote button that appears on the right hand corner of the post. And then you have to just select your target audience, and make the payment. Once you run your ad, Instagram gives you detailed insights about the post reach.
  2. Instagram Partners: Instagram has certain partner experts in their fields and vetted by them. If you are running short of time or need any extra help you can always contact them. They help you out with everything from buying ads to sourcing and delivering creative.
  • Ads Manager: Ads manager helps you to set up, make changes & see results for all of your Instagram ad campaigns, ad sets and ads in one place. It uses the same powerful advertising tools as Facebook.


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