There’s no better time than now to enter the world of digital marketing

By now you’ve probably heard the hype – digital marketing skills are in serious demand and the job market is booming.  Digital marketing is nothing but the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing. It involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

The digital marketing industry is both fast growing and incredibly competitive. Digital marketing is popular with businesses because of its potential to lower costs. It also allows more accurate measuring of data than traditional marketing activities, which can be used to improve future activities and strategies as well as enabling companies to see which marketing activities are generating the best results. Brands are putting more of a focus on digital marketing than ever before.

Digital marketing is becoming main stream in India. Everyday more companies are waking up to the fact that digital marketing is very important and is not an optional strategy in marketing anymore. They are catching up late, but they have to catch up, there is no other option.

According to studies, demand for digital marketing professionals will rise by 38% this year. It’s time to take advantage. There’s 150,000 digital jobs predicted by 2020 and not enough digital professionals to fill them. This provides those studying digital marketing with a unique competitive advantage – are gearing themself up for a career where demand exceeds supply. Always a good move.

If you’re looking to break into the digital marketing industry, there’s no better time than now.

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