Instagram hashtags assist you in positioning your post and open up new possibilities to win a lot of followers and reach for your account. A recent study indicated that posts using a minimum of one hashtag had 12.6% more engagement than those with no hashtags at all.
And since your goal is to achieve the best engagement with your posts, we have curated the final word guide for using Instagram hashtags. Follow these effective tips & tricks of the trade to maximize your posts at no additional cost.
- Identify your content and audience
On Instagram, you have got at most 30 hashtags you'll be able to use. This provides you some choices when picking your target hashtags. You’ll be able to include some that describe the content of your post, your target audience, as well as specific subjects to connect with as several users that are interested in that topic.
- Follow hashtags
Once you follow hashtags, Instagram can generate similar tags you'll have an interest in following based mostly of those you already do. This may offer you with ideas for a lot of hashtags to add to your posts. Likewise, it will also provide insights into similar content which will work for competing businesses.
- Pay attention to the numbers
When you search for hashtags, you'll notice the variety below that. That variety indicates what percentage posts are currently tagged with that hashtag. The higher the quantity, the less likely your post will be noticed or be included within the top posts for that specific hashtag. However, that doesn’t mean you should ignore any hashtag that’s been used in plenty. Ideally, you would realize a combination of hashtags, with the usage ranging from 5,000 to 500,000, and perhaps throw in some larger popular hashtags that are relevant to your content.
- Hide your hashtags
It’s no secret that nobody likes the design of an Instagram post that has a caption cluttered with 30 hashtags. To avoid this, you'll simply hide your hashtags in two ways that. The first method is to not include the hashtags within the caption, however, rather add them as a comment once you've got posted your photo. The second method is to feature a break after your caption. You can do that by adding a dot and then pressing “return” and repeating this five times, then add your hashtags!
- Don’t use the same set of hashtags on every Instagram post
If you keep using the same set of hashtags on each post, you're in danger of being marked as a spam account. If this happens, your posts won’t show up under any of the tags we used, rendering them completely useless. To avoid this, you'll save totally different groups of hashtags in your notes to copy and paste onto your posts. Instagram additionally includes a feature that will autocomplete hashtags when you begin typing them. You can use this to analysis similar hashtags and their quality.
- Create branded hashtags
Create a hashtag specific to your business that you simply will use on each post, then make sure to include it with each list of hashtags you create. Whenever somebody searches for your hashtag, they will be exposed to all of your content. The key to creating a successfully branded hashtag is doing all your analysis, as you don’t want to use a hashtag that's already attached to different types of content.
- Include hashtags in your story posts
You currently have the power to customize Instagram story posts even more by adding hashtags, locations and tagging accounts. If you add a relevant hashtag to your story, it will show up in the public story for that hashtag, boosting your exposure. Anyone that follows the hashtag you use will be exposed to the story, thus although your post gets bogged down among the hundreds and thousands of alternative posts, your story won’t be.
- Use location-specific hashtags
Though you're ready to geotag a location for each post, you can take it a step ahead and use location-specific hashtags to ensure you reach your local audience likewise. People like to know what's occurring in their hometowns or where they're traveling, and a great way to garner new interest is to draw attention to it.
- Look to your most successful posts for trends
Browse through all the posts containing a hashtag you’re already having success with. When it comes to selecting Instagram hashtags, the golden rule is: use only hashtags that are relevant to your brand, industry, and audience.
- Don’t swear off popular hashtags entirely
As long as they’re relevant to the post and used sparingly, popular hashtags will help expand your reach while not creating you seem desperate or spam.
- Experiment with emoji hashtags
In addition to numbers and letters, emoji are often included in hashtags (spaces and special characters, like zip or $, don’t work). These animated icons are eye-catching and, because they'll change for entire words, can keep your hashtags short.