Effective Tips for Writing Facebook Lead Ads That Convert

Effective Tips for Writing Facebook Lead Ads That Convert

Facebook Lead Ads have been around for a couple of years, but its use is becoming highly important as consumers continue to adopt mobile-optimized solutions.

Most users don’t use Facebook to shop for products and conversions from mobile devices tend to be low. Facebook’s lead ads consist of a lead form and ad copy hosted on Facebook or Instagram. The lead form enables advertisers to collect email addresses and other personal information of consumers that can be used for remarketing later on.

Here are some tips on how to increase conversions for our clients using Facebook Lead Ads.

  1. Running Your Campaign: Cover the Essentials

From the beginning itself, Facebook allows you to decide the marketing objective of your campaign.

To set up a Lead Ad campaign you’ll have to:

  • Upload your company’s privacy policy.
  • Fill out a list of questions to ask customers.
  • Choose what information you’ll be collecting.
  • Define your marketing message.
  • Set up targeting for your campaign.

While setting up your Lead Ad campaigns keep the following in mind:

  • Contact Lookalike Audiences of your existing customers.
  • Have ‘Appointment Scheduling’ for follow up.
  • For leads of lesser value use manual bidding
  • Add Facebook Pixel to your website.
  • Set up conversion tracking on your website.
  • Always create separate ads for separate devices.
  • Organize your CRM to capture leads.
  • Schedule campaigns to run when customers are more active on Facebook

Don’t target a similar audience group with multiple Lead Ads instead you’ll decrease the exposure of your ads.

  1. It All Starts with Targeting

To reduce your CPL and only target your most qualified leads, target look alike Audiences of existing customers who have visited your website or interacted with different ads within the past. It is important because you’re not creating customer’s perspective of what you might think a shopper would be interested in and probably wasting your budget.

But it’s important to divide your existing customer base so you’re not targeting unqualified lookalikes or low-value prospects.

Segment by the following boundaries for additional customized and sharply outlined customer persona:

  • Location.
  • Device.
  • Occupation.
  • Income.

Analyze data from people who have converted on other channels, either organically or through remarketing, and use this define what boundaries you wish to target.

  • What messaging and content convinced them to make that next move?
  • What demographic data can we gather from these customers?

Lead Ads are interesting because you wish to cast a large web, however you don’t need to come up with an empty catch. The more people you target, the less powerful your ads become and also the higher your prices.

  1. Create a good Offer

Now choose a unique offer for your consumers. You need to offer the customer something back in return as an incentive, If they are providing you personal information

This can include a number of different options, including:

  • A monthly newsletter service
  • Free samples or demo
  • Pre-orders
  • Coupons or discounts on products or services

If your business is using lead acquisition as its primary selling objective then you’re more probably targeting top- or mid-funnel visitors to form awareness or an initial point of contact with a possible prospect. This suggests that your ad copy ought to be a lot of informative than cater to strict shopping intent.

One you have got established one or more offers, you should advertise your price to prospects to assist them get past their uncertainity.

  1. A Good Design

People retain images at a much faster rate than text because most people are primarily visual learners.

Here are some suggestions for effective Lead Ad copy:

  • Be sure that images are relevant to text and CTAs.
  • Ensure images feature brand aesthetic.
  • Consider leveraging short video ads for more engagement and clicks.
  • Showcase someone interacting with your products.
  • Use focal points and depth of space to put your products into focus.

5. Simplify Your Forms

Facebook now only displays your forms on top of your lead form.

You just simply have to showcase your value. Just have a simple form that explains what you’re offering and why someone should sign up.

Your signup form should always be short and concise. Only ask for appropriate information, like an email address or a phone number. If you ask more questions the less likely you earn a conversion.

  1. Follow Up

The most important step of the process. Use ‘Appointment Scheduling’ and clear language to let users know when they should expect a follow-up email or phone call.

For further reach out incorporate your CRM or MailChimp account into your ad campaign so that you can collect prospect information

Then implement remarketing and email campaigns with personalized offers that will boost further engagement and conversion.

A good CRM will help you fetching information obtained from lead forms.

 

 

 

 


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