Today, Facebook Video has become one of the most effective ways to connect with customers or audience on mobile. Yet creating mobile video ads was not that easy or approachable. Now, Facebook has rolled outset of tools which can help advertisers to create ads that are tailor-made for mobile devices.
The new video creation tools allow advertisers to take still image ads and turn them into mobile-first video ads. Even marketers can use this tools to add motion to existing images and videos and brand logos for simple animations.
1. Video Creation Kit
A Video Creation Kit allows users to turn existing images and text assets into mobile-optimized videos. These videos can be framed in a 1:1 ratio for feed environments or in portrait-style for the ever-popular stories feature on Facebook and Instagram.
Basically, Video Creation Kit includes four templates and all templates are designed with your business goals in mind. These templates can be found in Ads Manager within the single video and slideshow formats and are also available under Publishing Tools on your brand’s Facebook page. This template makes it easy to create effective mobile video ads.
These 4 templates are:
- Promote a product(6 seconds): Focus on a key product to generate audience interest and increase sales.
- Sell multiple products(6 seconds): Show a selection of products, which you want to promote and include special offers and drive sales.
- Show product benefits(15 seconds): Highlight product features, product uses, benefits, and case studies or explain how a product works.
- Drive product discovery(15 seconds): Bring your brand to life and share unique things about your product.
2. Video Cropping
Now you can optimize the framing of video ads by cropping videos to Facebook’s recommended aspect ratios. You can easily crop your video ads to 1:1 and 4:5 for feed, 16:9 for in-stream and 9:16 for stories. This process will make it easier to ensure your content works in the format you need, which could come in particularly handy when looking to utilize Stories.
3. Simple video creation tools
Advertisers can directly create ads from their business Page. Simple video creation tools provide an effective and easy way to create eye-catching and attractive video ads that look great on mobile, without major investment or additional assets. You need to simply select the animate option and a video will automatically be created for you.