Google recently announced Smart Campaigns for small businesses under their recently renamed brand "Google Ads". The objective of this smart campaign is for small businesses to reach out to mass audience effectively and efficiently.
With Smart campaign, it gets simpler to promote offers, get calls through promotions and maintain your business effectively. Smart Campaigns focus on the clients who are interested in your business offerings and are likely to call, visit your store or purchase something from your website. The campaigns are intended and designed for small and local businesses that don’t have strong market presence or may not even have a website. For new advertisers in Google Ads, Smart Campaigns will be the default campaign type. As indicated through research, 66% of private companies use digital advertising but struggle to gain results and therefore are always searching for easy solutions.
Much the same as Universal App Campaigns, Smart Campaign promotions can likewise be conveyed over Google's properties, and users don’t have the access to turn off the channel on their own. Google's machine learning algorithms focuses around demonstrating advertisements to the correct audiences using area, device and different signals and the targeting optimization is automated. Pictures/images in Smart Campaigns can either be transferred or taken successfully from the websites and Google My Business for advertisers to choose from.
Smart Campaigns are intended to work with Google My Business for ad creation, pictures, location addresses and soon, will work with landing pages as well. Google will make and host auto-generated and optimized landing pages for the organizations that don’t have a website. The landing page will be in-sync with ad creative and will have an in-built report.
The Smart Campaigns will require the following –
- Target cost-per-acquisition
- Campaign budget
- Landing page (If you don’t have one, Google will create for you based on your ad creative)
- Raw creative assets
Smart Campaign is probably going to become an important part of advertising strategies, and we can expect some of the technologies it makes use up to pop up in other contexts and marketing tools as well. Consider where it fits into your bigger technique and if it's an ideal opportunity to begin utilizing it.