Now days marketers want to reach as much as people possible with lesser resources. They want to connect with their audience in a highly personalize way but within budgets. There are many free as well as paid options available in market to reach their existing as well as potential customers. As other Digital Marketing strategies have evolved, one question keeps coming back: Is Email Marketing is still important?
The answer is YES. Creating a strong email marketing strategy will help you to reach and connect your audience in a personalized way. When marketers connect with their customers and prospects in a highly targeted way, they become successful in delivering ROI and revenue back to the business. Email Marketing will help you to connect with your audience to promote your brand and increase sales. You can do many things on emails- selling a product, sharing product information or even tell a story.
Following are the 5 reasons why and how Email Marketing will help to grow and sustain your business.
- Stay Connected With Your Audience Through Email:
People check their emails as per their convenience and emails have the ability to keep customers informed. Your simple email saying, ‘Hi, you are in our mind. Here is the special offer for you’ will make your customer happy. It will also help in brand recall. Through emails, you will always be in touch with your customers.
- Reach In Real Time:
Mobile devices now allow people to easily check their emails constantly and everywhere. It helps the marketer to reach to their audience within few minutes. Here, well designed emails gives higher conversion rate on mobile than any other medium.
- Engage Your Audience:
Earlier, emails were a good platform for quick communication. Now, after advancement in the field of technology and digital marketing, it is one of our main choices of communication. As pointed-out earlier, a well-designed and attractive email engages your audience and gives maximum conversions.
- Affordable and Time Saving :
Email marketing is one of the cheapest forms available for the marketer. You can reach a large number of people in a very less amount and time. It is critically helpful for startups to reach more people by spending less money.
- Increase Brand Awareness :
Today, social media is booming, leading to increase in the reach and brand awareness of the business. But it is not only the platform that helps the company. Sending an email to customers gives the personal touch and it increases the interest level towards product and services. Email marketing is huge in B2B business world as it is one of the most prominent forms of communication.