After creating a website, digital marketing is considered as the next logical step. This is because only creating a website cannot bring you the traffic on it. It needs to be optimized for a better market performance.
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Why only Website Creation is not sufficient?

There 4 very basic reasons:

1. Search Engine Optimization (SEO)
2. Building good relationship with the customers and prospects.
3. Amplification through social media
4. Usage of Analytics to optimize performance

Search Engine Optimization (SEO)

SEO helps your website to move to the top of the search engine result pages. This increases the brand awareness and visibility on the result pages and helps in placing your products and services in front of the target audiences.

There are various ranking factors defined by Google then just those on your website. In fact, Google also includes social engagements (like, share and comments) when it comes to ranking the website on the SERP.

Never confuse with the number of traffic coming on the website is equal to the amount of sale a business should do. There is nothing like that but it is always good to have more visitors on the website than less ones.

When it comes to conversion, an updated blog with refreshing content always helps in the SEO and conversions. Many websites does not contains blog, but having a blog on the website is always a good practice.

Customer Relationships and Prospects

Building good relationships with the customers benefits the organization in many ways.

• They can help in promoting your business among their friends as well.
• If they like your work, they will repeatedly want to work with the same organization. So, you will have a client with long term relationship.
• Inspite of replacing the old clients with new ones try to retain the old ones.
• Long term good relationship with the customers helps in increasing the trust of the brand.

So, customers are very important for any organization and building good relationship with them helps in gaining trust of them.

Now, if you have an old format of website, then it will become hard to build relationships with the customers. To get more engagement on the website, you can forum or other tools on the website.

You can also build good relationships through social media. These are the great platforms for customers’ interactions and engagements.

Amplification Through Social Media

Social media the great platform where you can amplify your message by sharing it in different communities. You can like, comment and share the messages on social media which helps your friends also to know the message.

Analytics

In Digital Marketing, analytics is the best way to find out the conversions from the website. With analytics you can have the complete idea of the number of visitors coming to your website, their location, the keywords and the conversions. You will have the idea about how people are finding your website, up till which page they are reaching and from which page they are exiting. It is important to find out that how many customers coming on the website reached on the “buy now” page. All this information can be find out on Analytics. Hence, having analytics of a website is more than having a website.