Following are the 6 reasons why social media is important for your business
1.Social media posts can help you to drive targeted traffic.
Creating a new page on your site won’t guarantee you the desired traffic that you want. You would like the whole world to see it but you don’t want to beg for attention. That’s why for a new page or a site a well-placed social media posts can make all the difference. It is a proven fact that a single link submitted on Stumble Upon can take a page that was consistently earning a handful of visitors a day and increase that number to hundreds.
2.Using social media for increasing your site’s SEO.
Search engine crawlers know which pages are popular among the audience and are consistently earning traffic and which are just out there for namesake. A proper content strategy for SEO is the most important part of earning top rankings in search engine result page.
3.Social Media will help in relationship building with your audience.
Why do you think that Twitter and Instagram are so popular nowadays? It is because these platforms allow the interaction between two or more people. You can read tweets and status updates of your customers to get insights into their daily lives and accordingly adjust your marketing strategy.
4.Social media ads allow targeting and retargeting.
One of the reasons why social media is important is because of its highly personalized nature of social media ads. Facebook ads, for example, allow you to target users by their demographics, location, education level, industry and even purchase history and the pages they’ve liked. These people are far more likely to convert into solid leads and that could result in an increase in sales.
5.You can find new customers through social media.
During the process of marketing your product or services with Facebook, you would probably join a number of groups related to your products, industry and customer base. By posting links in these groups, you’ll help influence customers to check out your site. Answering questions on the question-answers forum like Quora is another option.
6.The ROI on social media ads is a lot more.
The average cost per click on Google Adwords is between $1 and $2 and depending on the keyword targeted, may be paying $50 or more for a single click. Through the targeted boosted post, you can send traffic via Facebook and Pinterest for a negligible amount as $0.12 per click. Social media save a lot more money when compared with Adwords.