Google Page Speed Insights - 5 Things Marketers Need to Know

Google Page Speed Insights - 5 Things Marketers Need to Know

Google Page Speed Insights equates to nothing but a faster user experience. With the prevalence of mobile platforms and web apps that are specially designed to enhance the use of the web on the go, the need for speed is felt more than ever.

What exactly are Google Page Speed Insights?

Google Page Speed is a set of tools designed to help you with web page optimizations. Google Page Speed Insights is an online tool that helps you to identify performance best practices for your website and also suggests solutions on your web page’s optimization. It suggests overall changes to be made in order to make your website load faster.

It is a free tool and can be accessed directly on any browser. It grades your website’s performance on a scale of 1 to 100 and then provides a detailed report on suggested optimizations that are divided into high, medium, low categories.

Why to use Google Page Speed Insights?

  • To optimize your web page speed results in higher conversion rates and better sales.
  • To optimize your web page speed results in lowering your bounce rate.
  • To optimize your web page speed increases the time that users spend on your website.

Now that we have established what Google Page Insights are, let’s lay down things that marketers need to know to better their speed.

  1. Design your site to be responsive

Google prefers sites that have a responsive design as they show a better user experience. In fact there is not a single case where a responsive site has been proven to be a wrong choice. In order to make your site responsive, improve server response time, leverage browser caching and avoid landing pages redirects.

  1. Optimize your images

As images occupy a large space off the page’s total size, it is important to optimize the images that are present on your website. When you optimize images you decrease client’s data load and the content download speed. Optimization process involves optimizing images without decreasing the quality.

Image optimization could be intimidating for non-programmers. For instance, you can make use of already available resources like the ‘save for web’ function provided by Photoshop. It saves web images with very optimal compression. Or you can use web based compressors like SmushIt which could further help you to compress an image.

  1. Pay emphasis on the quality of code

A page loads faster if its code is well-written. Conversely, an incorrect or a sloppy code could cause unnecessary data to accumulate making your page heavy and difficult to load. There are Google page Speed Insights rules that are specifically designed to handle issues related to the coding of your webpage. You have to optimize CSS delivery, remove render-blocking JavaScript.

  1. Simple and clean design

Simple and clean design is a crucial factor for an agile and smooth functioning website. But sometimes even when a site is perfectly coded, it might still be utilizing unnecessary space and data. Google Page Speed Insights will help you to flag ways to decrease space that your data files might be using to enhance user experience.

  1. Optimize your content

This is a very often over-looked fact that determines your web page speed. Prioritize your content and see to it that you don’t have a humungous amount of data on your page. Select, edit your content and keep it crisp. Too much content slows your web page speed.

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