Social media is one of the best ways for businesses to stand out in their loyal crowd and to reach a bigger and wider audience. An active and engaging presence on all major social networks, from Facebook to LinkedIn and beyond, has become a necessity for any brand.
In today’s world, social media can be overwhelming if brands don’t have the proper knowledge or tools for guidance. Whether it’s to create content, to create a comprehensive posting schedule, to find the best way to engage with the audience online, having the right social media management tools is crucial for success.
Here are 5 widely used social media management tools by brands of all ages and industries:
HootSuite makes handling accounts easier, whether it is a user managing multiple accounts, or an agency handling hundreds of client accounts. Its features help in easy navigation, hassle-free addition and deletion of accounts, timely scheduling and alteration of scheduled content, and easy addition of account managers. In addition, the company also publishes training and informative blogs related to social media management. What’s more interesting is the company offers both free and paid subscription to its users!
SproutSocial allows the team members to monitor clients social media mentions, schedule content in advance, engage with their brand loyal customers and analyse and utilize reporting tools to inform future strategies.
Buffer lets brands schedule and manage social media posts across almost all of the most widely used social media platforms. Brands can individually customize each post for all of the different platforms it wants to get posted to. One unique feature of Buffer is that it also shares content at the best possible times throughout the day and tracks the post links so that users can see what content gets the most traction and engagement.
TweetDeck has been around for a long time, and what adds to its beauty is that it is completely free of cost! A majority of the Twitter users rely on TweetDeck to be a part of the Twitter-sphere. The layout is multi-columned, making it easy to follow and engage in multiple conversations at once, and to schedule content in a snap! The pace of content change on Twitter is swift and ever-changing, but TweetDeck makes it doable and enjoyable, for both a regular and new user.
Hubspot is one of the most preferred tools of the lot. This is because it not only lets brands monitor and publishes their content to their social accounts, but also get closed-loop reporting data. In simple words, brands not only see which platforms drive the most engagement, but they can also track the funnel further down to see which posts and platforms lead to actual conversion.