SEO turns out to be a hot topic of discussion in SEO firms. Whether you have to reach the target audience or to be visible on the top page result of Google’s SERP results. SEO needs to be your basic tool create your brand name and achieve goals.
In the long run, it is important to keep an eye on new developments and to keep ahead with the statistics report which will be seen in 2018. Here are few SEO trends which are to be kept in mind as these aspects will be profitable for your business development by letting you gloom among several.
1. Voice search:
In 2017, it was an observation, 20% of search page content is voice intended. The optimization in the use of the digital assistance has changed the market in the way search queries are put forth. Voice search technology has brought a completely new way of processing information. In 2018, SEO strategies will be greatly inclined towards voice search as the focus will be on long-tail search keywords. A more basic way of keywords will be used which will be normal language that will be closer to the user familiar tone.
Cortana and Siri are already in the market for a prolonged time from now and many of us are user-friendly with Siri. The new voice search technology like Amazon Echo and Google Home and are also gradually getting introduced in people’s lives. Thus, we can expect the more continuous performance of voice search in 2018.
Same as 2017, Link building will remain important in 2018. For ranking in SERP (Search Engine Result Page) generating backlink will play a vital role. It becomes easier for Google to know that a website can be trusted and relevant to the topic by link building. It is fine if new links are not created to help reach the target audience. And also, best link not always comes from the common or popular sites; it can come from less popular sites which are related to your business. It is not suggested to have multiple links from directories rather have the best link from a trusted website.
In 2018, SEO strategies are focused on making a long-term relationship, helping brands to create solid networks and links that will remain active for a long run. Hence, SEO strategy will aim to create a backlink profile to escape spamming in 2018 and yes, backlink will remain the main key to making your business rank on top in search ranking.
3. Video Search:
A picture explains and depicts more than a content, thus images and videos always increase the interest of a user. In 2018, SEO strategies will be more leaning towards visualizing the content as it will provide a communicating approach to users. To stand out of the crowd, Brands need to focus more on optimizing their visual content. SEO strategies need to understand the usage of the visual data and the way searched are altered.
4. A new approach to same old content:
Readers should find the content interesting, engaging, it should be knowledgeable. So, rather than using the copy paste tools invest in being more original. Updating the content and rewriting and publishing your old content will help increase the traffic on the website. Most of the SEO’s agree in the fact that quantity doesn’t give quality. To have relevant keywords for your brand/company instead overloading it with multiple irrelevant keywords.
5.User experience and rankings:
In 2018, User experience plays a crucial role in ranking. Implementing good SEO strategies help increase the traffic on the website. The benefit which a company gets is lower bounce rate as user engagement increases and Search engines display the pages as relevant and useful to users.
To enhance monitor page speed, readability, navigation structure and meaningful user experience of a particular site.
It is necessary to avoid bounce rates and increase the speed of your website, it is necessary to optimize websites more on mobile. For increasing the visibility, it is important to work on mobile based content keywords rank as it appears different for both mobile and desktop.
Change is the only constant with SEO. Thus keeping in mind the every year SEO field is getting upgraded and getting bigger. In 2018, where traditional practices of SEO Services will remain as it is, and it will be good to see changes in SEO that will emerge with the development of new technologies. With the changing trend of the market scenario, it can be concluded that only aim of the company is to rank first in the organic search result.