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Facebook Pixel: What it is & How to use it

Facebook Pixel

Facebook Pixel is an analytical tool powered by Facebook itself that helps in retargeting, campaign optimization and tracking under one roof. It is run by a code or script that you need to place on your website, which will allow you to compute the effectiveness of your advertising campaigns and understand t

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Facebook rolls out Mobile-First Video creation tools for advertisers

Facebook rolls out Mobile-First Video creation tools for advertisers

Today, Facebook Video has become one of the most effective ways to connect with customers or audience on mobile. Yet creating mobile video ads was not that easy or approachable. Now, Facebook has rolled outset of tools which can help advertisers to create ads that are tailor-made for mobile devices.

The ne

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How Chat Bots Can Help You Improve Customer Experience & Engagement

 

How Chat Bots Can Help You Improve Customer Experience & Engagement

As a marketer, how would you find out to know what your customers like or dislike about your product or service until you ask them or they tell you?

Nowadays the service and product offerings are almost the same across brands, the ability to deliver a great customer experience is what makes your brand stand out from the rest. Whether

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5 Techniques that will boost CRO and SEO at the same time

5 Techniques that will boost CRO and SEO at the same time

SEO focuses on making a site accessible to search engines for the cause of improved rankings. CRO is the art of boosting the user experience to get higher conversions. Very few sites can successfully combine both to make a stellar site that provides a great user experience and also ranks mostly on search engines. The se

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