The most difficult task for brands is driving traffic to their website. It takes time, effort and sometimes even moolah to achieve those organic rankings on search engines. Every visitor coming to the website is important. It takes only minutes for a customer to convert into a consumer.  Brands can&rs

Now-a-days video marketing is a necessary component in content marketing strategy. The idea is not new but what has changed is how important videos have become for every social media platform. Today in the competitive environment, videos are no longer just one piece of your overall marketing plan. They have become a central hub to y

One of the significant metrics social marketers track on Facebook are conversion rates. Typically, a conversion means the point or destination at which a user converts from being a browser to a buyer. For many marketers, conversions are the highest priority. Conversions are not only about driving pur

Pinterest has completely rebuilt its Product Pins system, adding up-to-date pricing and stock information to Product Pins and launched two new shopping recommendation sections. In the latest update, Pinterest has revamped its reporting dashboard as we

People are jamming their videos on YouTube and you cannot imagine the number of uploaded videos to the website per minute. We expect that most of the videos we upload ‘goes viral’ and many people dive in to like, dislike, share, views and

Facebook Lead Ads have been around for a couple of years, but its use is becoming highly important as consumers continue to adopt mobile-optimized solutions.

Most users don’t use Facebook to s