Running a business is a challenging job in itself. Countless hours of hard work is put in to establish a business but it can all go in vain. What is the point of owning a business if nobody knows about it? And the old-school marketing tactics just don’t work anymore, the advent of the internet and technology has taken the

Today, the marketing landscape has changed drastically. If we talk about the present scenario, digital marketing is the booming industry that is expected to create 1.5 lakh jobs in the next five years. There is a huge demand of digital marketers, but still there is paucity of talent and professionals. Below listed are the five compelling reasons as why a marketing aspirant needs to h

Digital marketing is a business practice of promoting brands with the help of interactive media like the Internet and mobile phones. This method promotes products and services with the help of several digital distribution channels in order to reach consumers in the most cost-effective manner. Besides proving to be a cost-effective, digital marketing is also a timely and personalized method to reach prosp

The colour is ubiquitous and is a source of information. Colour wields enormous sway over our attitudes and emotions. People make up their minds within 90 seconds of their initial interactions with either people or products. About 62‐90 percent of the assessment is based on colours alone. So, prudent use of colours can contribute not only to differentiating products from competitors

During the earlier days of social media it was said that digital marketers could take two truths to the bank. Firstly, the new social media platforms provided an uncommon tool for engaging customers in meaningful and profitable ways.Secondly, measuring the impact of that engagement and its actual ROI was anyone’s guess.

The actual problem was, how do you p