In internet marketing Click Through Rate (CTR) matters a lot. An advertisement is to be created and placed in such a way that it should have high CTR. A low CTR indicates that the ad is irrelevant to the audience.

What is Click Through Rate?
Click through rate is the number of clicks that your ad receives d

Do you know, how many social media platforms are there in the world for your business to grow? Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat, Roposo and the list is still going on. Every 3 to 4 months there is new social media platform is introduced to the world along with the algorithm changes of the existing platforms.

So, do you think yo

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Search engines are the biggest source of traffic to your website. You can boost the traffic by search engine optimization.  But if you using keywords to optimize your website only for search then you are missing a large number of audience. Keywords are to be used strategically for a successful marketing strat

First of all we will see, what is social media metrics? Social media metrics is the use of data to gauge the impact of social media activity on a company's revenue. Marketers often use social media monitoring software to observe activity on social platforms and gather information about how a brand, product or company-related topic is being perceived.

 If you are running a campaign on social media then to see the ROI you have to check the social media metrics and for that you shou

Before knowing how internal links can help in improving the SEO of your website, it is important to understand what internal links are.

What are Internal Links?

Internal link is defined as hyperlinking one keyword that p