When you setup a Facebook campaign, you’re charged on impressions (CPM) or cost-per-clinks (CPC). Cost-per-click is the commonly used method. With this bid, you’re charged when someone clicks on your Facebook ad. With impressions, you have to pay each time your ad is viewed, even if no one clicks on your ad. Facebook then calculates the cost per

If you talk about content then it is a known fact that as compared to any other form of content, your video content has a greater chance of gaining traction and possibility of going viral. That is the reason why digital marketers are relying on video content more than ever. This type of marketing is known as Video Marketing. It enables you to showcase your marketing strategies just like you

Cost-per-click is basically the price that you pay to Google or the other search engines when someone clicks on your ad. It measures the cost of a click on your ads. It is one of the foundational metric of the Google Ads campaigns and acts as a building block for the additional understanding of the campaigns.

Given below are 4 tips t

Everybody loves to sprint to win the race. Some sprint the clean way, some take the bad road. Talking of the digital world, SEO experts and result-oriented marketers know the importance of their website ranking number one on the SERP. A lot of on-page & off-page SEO efforts are undertaken to achieve that first page position.

Using proper technique

Google Ads and Facebook Ads, both dominate the online advertising space. If you want to reach and engage with potential customers, then Google’s Search Network or Facebook’s News Feed is the place to be. Facebook currently has two billion monthly active users, while Google Ads reach billions of people each a