First of all we will see, what is social media metrics? Social media metrics is the use of data to gauge the impact of social media activity on a company's revenue. Marketers often use social media monitoring software to observe activity on social platforms and gather information about how a brand, product or company-related topic is being perceived.
If you are running a campaign on social media then to see the ROI you have to check the social media metrics and for that you shou
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