Online Reputation Management (ORM) is the act of monitoring, addressing (search engine result pages) or mentions in online media. It is of great importance to companies to monitor how someone is perceived based on an internet search. As the amount of user-generated content on the internet, it began to affect internet search results more meaningfully. Good public relations can translate i

Google AdSense is one of the easiest ways to make money through online. When you are creating a site in a good niche, you can add Google AdSense to the pages for little extra income.

Since you are working within a small space, Google AdSense will scour your content and give you ads that are specific to your keywords. This is great for having ads on your site that are consta

Marketing always precedes itself. After marketing their products/services traditionally, marketers are always looking to expand their marketing universe by acquainting themselves with new ways of marketing their assets digitally. One such advanced and effective but fairly new marketing tactic is influencer marketing.

A canonical URL tells the search engines that certain similar URLs are actually the same. Sometimes you have products or content that can be found on multiple pages on website, but by using canonical URLs (HTML link tags with the attribute rel=canonical), you can put similar products or content on your site without harming your rankings on SERP.

When you are h

Search Engines have evolved exponentially over the past few years. Companies like Google strive to create better search engines with every update, which helps users get best user experience and results. These updates have not only integrated new technologies such as mobile surfing compatibility and voice s